Triple Whale vs Northbeam
Triple Whale vs Northbeam: both solve post-iOS14 attribution. Triple Whale is more affordable for growing stores; Northbeam offers the most sophisticated ML models for enterprise ad spenders.
You spend $10K–100K/mo on ads and need solid cross-channel attribution at fair cost
You're a high-spend brand ($100K+/mo ads) needing ML-grade attribution modeling
Pricing Comparison
Feature Comparison
| Feature | Triple Whale | Northbeam |
|---|---|---|
| First-party pixel | ✓ | ✓ |
| Multi-touch attribution | ✓ | Advanced ML |
| Cohort analysis | Growth+ | ✓ |
| LTV modeling | Growth+ | ✓ |
| Creative analytics | ✓ | ✓ |
| Channel benchmarks | Growth+ | ✓ |
| AI insights | Pro+ | ✓ |
| API/data export | ✓ | ✓ |
| Blended ROAS | ✓ | ✓ |
| Free plan | ✗ | ✗ |
Pros & Cons
Triple Whale
Northbeam
Who Should Use Each?
Stores spending $10K+/mo on ads that need accurate cross-channel attribution
Early-stage stores — Shopify Analytics + GA4 is sufficient under $500K/mo
High-spend brands ($50K+/mo ad spend) needing the most sophisticated attribution
Stores under $5M ARR — Triple Whale provides 90% of value at 30-50% of cost
Our Verdict
Triple Whale for $1–5M stores; Northbeam for $10M+ brands with complex attribution needs.
You spend $10K–100K/mo on ads and need solid cross-channel attribution at fair cost
You're a high-spend brand ($100K+/mo ads) needing ML-grade attribution modeling
Frequently Asked Questions
Which is better for Shopify: Triple Whale or Northbeam?
Triple Whale for $1–5M stores; Northbeam for $10M+ brands with complex attribution needs. Choose Triple Whale when: You spend $10K–100K/mo on ads and need solid cross-channel attribution at fair cost. Choose Northbeam when: You're a high-spend brand ($100K+/mo ads) needing ML-grade attribution modeling.
Is Triple Whale free?
No, Triple Whale does not have a free plan. Paid plans start at $129/mo.
Is Northbeam free?
No, Northbeam does not have a free plan. Paid plans start at $300/mo.
How much does Triple Whale cost?
Triple Whale paid plans start at $129/mo (Per monthly revenue band).
How much does Northbeam cost?
Northbeam paid plans start at $300/mo (Custom pricing (revenue-based)). Typically $800-2,000/mo for mid-market; enterprise contracts common
What is the main difference between Triple Whale and Northbeam?
Triple Whale vs Northbeam: both solve post-iOS14 attribution. Triple Whale is more affordable for growing stores; Northbeam offers the most sophisticated ML models for enterprise ad spenders.
Get weekly Shopify app insights
One tip per week on apps, margins, and growing your Shopify store. Free, unsubscribe anytime.