Mailchimp Pricing Plans & Costs (2026)
Mailchimp is free to start. Here's a complete breakdown of every plan, what you actually get, and how it compares to alternatives.
Mailchimp Pricing Plans
Shopify integration issues common; large stores often migrate to Klaviyo
What You Get with Mailchimp
Strengths
Limitations
Mailchimp Price vs Competitors
| App | Free | Starts At |
|---|---|---|
| Mailchimp (this app) | ✓ | Free |
| Privy | ✓ | Free |
| Omnisend | ✓ | Free |
| Klaviyo | ✓ | Free |
| Drip | — | $39/mo |
Is Mailchimp Worth the Price?
Buy Mailchimp if: Absolute beginners or stores with non-Shopify audiences who want a free start.
Look elsewhere if: Shopify stores that need reliable data sync and advanced automation.
Pricing FAQ
How much does Mailchimp cost per month?
Mailchimp starts free (500 contacts, 1,000 emails/mo). Paid plans start at $13/mo. Shopify integration issues common; large stores often migrate to Klaviyo
Does Mailchimp have a free plan?
Yes — Mailchimp offers a free plan: 500 contacts, 1,000 emails/mo.
Is Mailchimp worth the price?
Mailchimp is best for: Absolute beginners or stores with non-Shopify audiences who want a free start. For that use case, it's strong value. However, Shopify stores that need reliable data sync and advanced automation.
What is the cheapest email marketing app for Shopify?
Mailchimp is the most affordable option, with a free plan. Absolute beginners or stores with non-Shopify audiences who want a free start.