Best Drip Alternatives for Shopify (2026)
Drip is ecommerce email and sms automation — all features, no gating. But it's not right for everyone — stores under $20k/mo — klaviyo free plan or omnisend $16/mo gives better starting value. Here are the 4 best alternatives ranked by Shopify App Store rating and value.
Why Merchants Look for Drip Alternatives
- ⚠ No free plan — starts at $39/mo
- ⚠ Smaller template library and community than Klaviyo
- ⚠ Only 89 App Store reviews — low social proof vs competitors
- ⚠ SMS less mature than dedicated SMS tools
Quick Comparison: Drip vs Alternatives
| App | Free Plan | Starting Price |
|---|---|---|
| Current Drip | — | $39/mo |
| #1 Omnisend | ✓ | Free |
| #2 Klaviyo | ✓ | Free |
| #3 Privy | ✓ | Free |
| #4 Mailchimp | ✓ | Free |
Top 4 Alternatives to Drip
Omnisend
Email, SMS & push notifications in one platform
Stores wanting email + SMS + push at lower cost than Klaviyo
Stores needing deep predictive analytics or advanced multi-variate testing
Klaviyo
Email & SMS marketing for high-growth ecommerce
Stores doing $10K+/mo that rely on email as a primary revenue channel
Early-stage stores under $5K/mo — pricing scales too fast to justify
Privy
Popups, email marketing, and list building for Shopify
Stores focused on growing their email list fast with popups, spin-to-win, and exit-intent offers
Stores needing advanced email automation — Klaviyo or Omnisend are significantly more powerful
Mailchimp
All-in-one marketing platform for growing businesses
Absolute beginners or stores with non-Shopify audiences who want a free start
Shopify stores that need reliable data sync and advanced automation
When Drip Is Actually the Right Choice
Established stores ($50K–500K/mo) wanting full automation features without per-feature pricing tiers.
- ✓ All features on every plan — no upselling for automation or segmentation
- ✓ Visual multi-step workflow builder for complex flows
- ✓ Strong ecommerce-specific segmentation (purchase history, LTV, RFM)
- ✓ Predictable per-contact pricing vs Klaviyo's scaling model
Frequently Asked Questions
What is the best alternative to Drip on Shopify?
Omnisend is the highest-rated alternative to Drip, with a 4.8/5 from 5,891 reviews. It's best for: Stores wanting email + SMS + push at lower cost than Klaviyo.
Why do merchants switch away from Drip?
Common reasons include: no free plan — starts at $39/mo; smaller template library and community than klaviyo. Stores under $20K/mo — Klaviyo free plan or Omnisend $16/mo gives better starting value.
Is there a free alternative to Drip?
Yes — Omnisend has a free plan (500 emails/mo, 60 SMS, 500 web push — unlimited contacts). It's a solid starting point before upgrading.
How does Drip compare on price?
Drip starts at $39/mo — per contacts (all features on every plan). No feature tiers — automation, segmentation, and A/B testing on every plan