Klaviyo vs Drip
Klaviyo vs Drip: Klaviyo has the deeper Shopify ecosystem and predictive analytics. Drip includes all features on every plan — no feature gating — which appeals to stores tired of Klaviyo's tier structure.
You need predictive CLV scoring, the largest template library, and the best Shopify community
You want all automation and segmentation features included at every plan without upsells
Pricing Comparison
Feature Comparison
| Feature | Klaviyo | Drip |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automated flows | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Free tier | ✓ | ✗ |
| Shopify native sync | ✓ | ✓ |
| Segmentation | Advanced | Advanced |
| A/B testing | ✓ | ✓ |
| Predictive analytics | ✓ | ✗ |
| CLV scoring | ✓ | ✗ |
| API access | ✓ | ✓ |
Pros & Cons
Klaviyo
Drip
Who Should Use Each?
Stores doing $10K+/mo that rely on email as a primary revenue channel
Early-stage stores under $5K/mo — pricing scales too fast to justify
Established stores ($50K–500K/mo) wanting full automation features without per-feature pricing tiers
Stores under $20K/mo — Klaviyo free plan or Omnisend $16/mo gives better starting value
Our Verdict
Klaviyo for most stores; Drip for those wanting all features without per-feature pricing.
You need predictive CLV scoring, the largest template library, and the best Shopify community
You want all automation and segmentation features included at every plan without upsells
Frequently Asked Questions
Which is better for Shopify: Klaviyo or Drip?
Klaviyo for most stores; Drip for those wanting all features without per-feature pricing. Choose Klaviyo when: You need predictive CLV scoring, the largest template library, and the best Shopify community. Choose Drip when: You want all automation and segmentation features included at every plan without upsells.
Is Klaviyo free?
Yes, Klaviyo has a free plan: 500 contacts, 500 emails/mo, 150 SMS credits.
Is Drip free?
No, Drip does not have a free plan. Paid plans start at $39/mo.
How much does Klaviyo cost?
Klaviyo paid plans start at $20/mo (Per active profile (contact)). Scales steeply: 10K contacts = $150/mo, 50K contacts = $720/mo
How much does Drip cost?
Drip paid plans start at $39/mo (Per contacts (all features on every plan)). No feature tiers — automation, segmentation, and A/B testing on every plan
What is the main difference between Klaviyo and Drip?
Klaviyo vs Drip: Klaviyo has the deeper Shopify ecosystem and predictive analytics. Drip includes all features on every plan — no feature gating — which appeals to stores tired of Klaviyo's tier structure.
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