Drip Pricing Plans & Costs (2026)
Drip starts at $39/mo. Here's a complete breakdown of every plan, what you actually get, and how it compares to alternatives.
Drip Pricing Plans
No feature tiers — automation, segmentation, and A/B testing on every plan
What You Get with Drip
Strengths
Limitations
Drip Price vs Competitors
| App | Free | Starts At |
|---|---|---|
| Drip (this app) | — | $39/mo |
| Mailchimp | ✓ | Free ↓ cheaper |
| Privy | ✓ | Free ↓ cheaper |
| Omnisend | ✓ | Free ↓ cheaper |
| Klaviyo | ✓ | Free ↓ cheaper |
Is Drip Worth the Price?
Buy Drip if: Established stores ($50K–500K/mo) wanting full automation features without per-feature pricing tiers.
Look elsewhere if: Stores under $20K/mo — Klaviyo free plan or Omnisend $16/mo gives better starting value.
Budget pick: Mailchimp has a free plan and absolute beginners or stores with non-shopify audiences who want a free start.
Pricing FAQ
How much does Drip cost per month?
Drip starts at $39/mo. Pricing is per contacts (all features on every plan). No feature tiers — automation, segmentation, and A/B testing on every plan
Does Drip have a free plan?
No, Drip does not have a permanent free plan. If you need a free option, Mailchimp offers one.
Is Drip worth the price?
Drip is best for: Established stores ($50K–500K/mo) wanting full automation features without per-feature pricing tiers. For that use case, it's strong value. However, Stores under $20K/mo — Klaviyo free plan or Omnisend $16/mo gives better starting value.
What is the cheapest email marketing app for Shopify?
Mailchimp is the most affordable option, with a free plan. Absolute beginners or stores with non-Shopify audiences who want a free start.