Klaviyo vs Omnisend
Klaviyo vs Omnisend: two excellent Shopify email platforms. Omnisend wins on price and channel breadth including push notifications; Klaviyo wins on predictive analytics depth.
You need CLV scoring, predictive analytics, or A/B testing on automated flows at scale
You want email + SMS + push notifications at a lower price point than Klaviyo
Pricing Comparison
Feature Comparison
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automated flows | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Push notifications | ✗ | ✓ |
| Free tier | ✓ | ✓ |
| Shopify native sync | ✓ | ✓ |
| Segmentation | Advanced | Standard |
| A/B testing | ✓ | ✓ |
| Predictive analytics | ✓ | Limited |
| CLV scoring | ✓ | ✗ |
Pros & Cons
Klaviyo
Omnisend
Who Should Use Each?
Stores doing $10K+/mo that rely on email as a primary revenue channel
Early-stage stores under $5K/mo — pricing scales too fast to justify
Stores wanting email + SMS + push at lower cost than Klaviyo
Stores needing deep predictive analytics or advanced multi-variate testing
Our Verdict
Omnisend for value and push notifications; Klaviyo for deep analytics and segmentation.
You need CLV scoring, predictive analytics, or A/B testing on automated flows at scale
You want email + SMS + push notifications at a lower price point than Klaviyo
Frequently Asked Questions
Which is better for Shopify: Klaviyo or Omnisend?
Omnisend for value and push notifications; Klaviyo for deep analytics and segmentation. Choose Klaviyo when: You need CLV scoring, predictive analytics, or A/B testing on automated flows at scale. Choose Omnisend when: You want email + SMS + push notifications at a lower price point than Klaviyo.
Is Klaviyo free?
Yes, Klaviyo has a free plan: 500 contacts, 500 emails/mo, 150 SMS credits.
Is Omnisend free?
Yes, Omnisend has a free plan: 500 emails/mo, 60 SMS, 500 web push — unlimited contacts.
How much does Klaviyo cost?
Klaviyo paid plans start at $20/mo (Per active profile (contact)). Scales steeply: 10K contacts = $150/mo, 50K contacts = $720/mo
How much does Omnisend cost?
Omnisend paid plans start at $16/mo (Per email sends per month (not per contact)). 10K contacts = ~$115/mo Standard, $200/mo Pro
What is the main difference between Klaviyo and Omnisend?
Klaviyo vs Omnisend: two excellent Shopify email platforms. Omnisend wins on price and channel breadth including push notifications; Klaviyo wins on predictive analytics depth.
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