📧 Email Marketing

Omnisend Pricing Plans & Costs (2026)

Omnisend is free to start. Here's a complete breakdown of every plan, what you actually get, and how it compares to alternatives.

Free Plan
Yes
Starting Price
Free
Pricing Model
Per email sends per month (not per contact)
App Store Rating
⭐ 4.8

Omnisend Pricing Plans

Free
Forever Free
$0/mo
Forever free
500 emails/mo, 60 SMS
Standard
$16/mo
/mo for 500 contacts
6,000 emails/mo, unlimited web push
Pro
$59/mo
/mo for 500 contacts
Unlimited emails, 3,933 SMS/mo
⚠ Scaling Costs

10K contacts = ~$115/mo Standard, $200/mo Pro

What You Get with Omnisend

Strengths

Email + SMS + push in one platform
More affordable than Klaviyo at same contact count
Excellent free plan (unlimited contacts)
Fast setup and easy UI
Very high App Store rating

Limitations

Segmentation less powerful than Klaviyo
Fewer pre-built integrations
Predictive analytics limited vs Klaviyo
SMS credits can run out quickly on Standard plan

Omnisend Price vs Competitors

App Free Starts At
Omnisend (this app) Free
Mailchimp Free
Privy Free
Klaviyo Free
Drip $39/mo

Is Omnisend Worth the Price?

Buy Omnisend if: Stores wanting email + SMS + push at lower cost than Klaviyo.

Look elsewhere if: Stores needing deep predictive analytics or advanced multi-variate testing.

Budget pick: Mailchimp has a free plan and absolute beginners or stores with non-shopify audiences who want a free start.

Pricing FAQ

How much does Omnisend cost per month?

Omnisend starts free (500 emails/mo, 60 SMS, 500 web push — unlimited contacts). Paid plans start at $16/mo. 10K contacts = ~$115/mo Standard, $200/mo Pro

Does Omnisend have a free plan?

Yes — Omnisend offers a free plan: 500 emails/mo, 60 SMS, 500 web push — unlimited contacts.

Is Omnisend worth the price?

Omnisend is best for: Stores wanting email + SMS + push at lower cost than Klaviyo. For that use case, it's strong value. However, Stores needing deep predictive analytics or advanced multi-variate testing.

What is the cheapest email marketing app for Shopify?

Mailchimp is the most affordable option, with a free plan. Absolute beginners or stores with non-Shopify audiences who want a free start.

Explore Omnisend Further