Omnisend vs Privy
Omnisend vs Privy: Omnisend is a full marketing automation platform. Privy is primarily a list-building tool with popups. Many stores use both together — Privy to capture leads, Omnisend to convert them.
You want email + SMS + push notifications with ecommerce-native automation flows
Your primary goal is list building with the best popup and exit-intent tools
Pricing Comparison
Feature Comparison
| Feature | Omnisend | Privy |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automated flows | ✓ | Basic |
| SMS marketing | ✓ | Growth+ |
| Push notifications | ✓ | ✗ |
| Free tier | ✓ | ✓ |
| Shopify native sync | ✓ | ✓ |
| Segmentation | Standard | Basic |
| Form builder | ✓ | ✓ |
Pros & Cons
Omnisend
Privy
Who Should Use Each?
Stores wanting email + SMS + push at lower cost than Klaviyo
Stores needing deep predictive analytics or advanced multi-variate testing
Stores focused on growing their email list fast with popups, spin-to-win, and exit-intent offers
Stores needing advanced email automation — Klaviyo or Omnisend are significantly more powerful
Our Verdict
Omnisend for full email + SMS automation; Privy for popup-led list building.
You want email + SMS + push notifications with ecommerce-native automation flows
Your primary goal is list building with the best popup and exit-intent tools
Frequently Asked Questions
Which is better for Shopify: Omnisend or Privy?
Omnisend for full email + SMS automation; Privy for popup-led list building. Choose Omnisend when: You want email + SMS + push notifications with ecommerce-native automation flows. Choose Privy when: Your primary goal is list building with the best popup and exit-intent tools.
Is Omnisend free?
Yes, Omnisend has a free plan: 500 emails/mo, 60 SMS, 500 web push — unlimited contacts.
Is Privy free?
Yes, Privy has a free plan: Up to 100 mailable contacts, unlimited popups.
How much does Omnisend cost?
Omnisend paid plans start at $16/mo (Per email sends per month (not per contact)). 10K contacts = ~$115/mo Standard, $200/mo Pro
How much does Privy cost?
Privy paid plans start at $15/mo (Per mailable contacts). Primarily a popup/list-building tool — most stores upgrade to Klaviyo as email strategy matures
What is the main difference between Omnisend and Privy?
Omnisend vs Privy: Omnisend is a full marketing automation platform. Privy is primarily a list-building tool with popups. Many stores use both together — Privy to capture leads, Omnisend to convert them.
Get weekly Shopify app insights
One tip per week on apps, margins, and growing your Shopify store. Free, unsubscribe anytime.