Privy Pricing Plans & Costs (2026)
Privy is free to start. Here's a complete breakdown of every plan, what you actually get, and how it compares to alternatives.
Privy Pricing Plans
Primarily a popup/list-building tool — most stores upgrade to Klaviyo as email strategy matures
What You Get with Privy
Strengths
Limitations
Privy Price vs Competitors
| App | Free | Starts At |
|---|---|---|
| Privy (this app) | ✓ | Free |
| Mailchimp | ✓ | Free |
| Omnisend | ✓ | Free |
| Klaviyo | ✓ | Free |
| Drip | — | $39/mo |
Is Privy Worth the Price?
Buy Privy if: Stores focused on growing their email list fast with popups, spin-to-win, and exit-intent offers.
Look elsewhere if: Stores needing advanced email automation — Klaviyo or Omnisend are significantly more powerful.
Budget pick: Mailchimp has a free plan and absolute beginners or stores with non-shopify audiences who want a free start.
Pricing FAQ
How much does Privy cost per month?
Privy starts free (Up to 100 mailable contacts, unlimited popups). Paid plans start at $15/mo. Primarily a popup/list-building tool — most stores upgrade to Klaviyo as email strategy matures
Does Privy have a free plan?
Yes — Privy offers a free plan: Up to 100 mailable contacts, unlimited popups.
Is Privy worth the price?
Privy is best for: Stores focused on growing their email list fast with popups, spin-to-win, and exit-intent offers. For that use case, it's strong value. However, Stores needing advanced email automation — Klaviyo or Omnisend are significantly more powerful.
What is the cheapest email marketing app for Shopify?
Mailchimp is the most affordable option, with a free plan. Absolute beginners or stores with non-Shopify audiences who want a free start.