Klaviyo Pricing Plans & Costs (2026)
Klaviyo is free to start. Here's a complete breakdown of every plan, what you actually get, and how it compares to alternatives.
Klaviyo Pricing Plans
Scales steeply: 10K contacts = $150/mo, 50K contacts = $720/mo
What You Get with Klaviyo
Strengths
Limitations
Klaviyo Price vs Competitors
| App | Free | Starts At |
|---|---|---|
| Klaviyo (this app) | ✓ | Free |
| Mailchimp | ✓ | Free |
| Privy | ✓ | Free |
| Omnisend | ✓ | Free |
| Drip | — | $39/mo |
Is Klaviyo Worth the Price?
Buy Klaviyo if: Stores doing $10K+/mo that rely on email as a primary revenue channel.
Look elsewhere if: Early-stage stores under $5K/mo — pricing scales too fast to justify.
Budget pick: Mailchimp has a free plan and absolute beginners or stores with non-shopify audiences who want a free start.
Pricing FAQ
How much does Klaviyo cost per month?
Klaviyo starts free (500 contacts, 500 emails/mo, 150 SMS credits). Paid plans start at $20/mo. Scales steeply: 10K contacts = $150/mo, 50K contacts = $720/mo
Does Klaviyo have a free plan?
Yes — Klaviyo offers a free plan: 500 contacts, 500 emails/mo, 150 SMS credits.
Is Klaviyo worth the price?
Klaviyo is best for: Stores doing $10K+/mo that rely on email as a primary revenue channel. For that use case, it's strong value. However, Early-stage stores under $5K/mo — pricing scales too fast to justify.
What is the cheapest email marketing app for Shopify?
Mailchimp is the most affordable option, with a free plan. Absolute beginners or stores with non-Shopify audiences who want a free start.