⭐ Reviews & UGC

Yotpo vs Loox

Yotpo vs Loox: Loox delivers beautiful photo reviews at a fraction of Yotpo's price. Yotpo's enterprise suite makes sense only when you also need loyalty and SMS marketing.

⭐ Yotpo: 4.3/5 (7,156 reviews)
⭐ Loox: 4.9/5 (21,836 reviews)
Pick Yotpo when:

You're a $50K+/mo brand wanting reviews + UGC + loyalty + SMS in one platform

"Established brands ($50K+/mo) wanting reviews + loyalty + UGC in one platform"
Pick Loox when:

You want stunning photo review galleries + referrals starting at just $9/mo

"Visually-driven stores (fashion, beauty, D2C) wanting stunning photo review displays"

Pricing Comparison

Yotpo Free plan
Flat monthly + per-order for high volume
Free
Basic reviews only
Free
Up to 50 orders/mo
Starter
Reviews + UGC
$79
/mo
Pro
Reviews + UGC + loyalty
$199
/mo
Premium
Full suite + dedicated CSM
Custom
Custom
Loox
Per monthly orders
Beginner
Photo reviews, basic widget
$9
/mo, 100 orders
Scale
+ Referrals, video reviews
$34
/mo, 300 orders
Unlimited
Unlimited orders
$299
/mo

Feature Comparison

Feature Yotpo Loox
Review collection ✓ ✓
Photo/video reviews ✓ ✓
Google Shopping stars ✓ Scale+
Q&A module ✓ ✗
Loyalty program Pro+ ✗
Referral program Pro+ Scale+
On-site widgets Advanced Beautiful
Review import ✓ ✓
Free plan ✓ ✗

Pros & Cons

Yotpo

✓ All-in-one: reviews + UGC + loyalty + SMS bundled
✓ Best review widget design in the market
✓ Google Shopping syndication for stars
✓ Strong brand trust factor
✓ Excellent for high-AOV brands
✗ Expensive at $79/mo entry vs $15/mo Judge.me
✗ Loyalty features only on $199+ plans
✗ Overkill for small stores under $30K/mo
✗ Onboarding complexity

Loox

✓ Best-looking photo review widgets
✓ Referral program built-in (Scale+)
✓ Very affordable entry at $9/mo
✓ Social proof popup (nudge widget)
✗ No free plan
✗ Order limits mean costs scale with growth
✗ Less feature depth than Yotpo or Stamped

Who Should Use Each?

Yotpo
Best for

Established brands ($50K+/mo) wanting reviews + loyalty + UGC in one platform

Not for

Small stores that just need reviews — Judge.me delivers 90% at 1/5th the price

Loox
Best for

Visually-driven stores (fashion, beauty, D2C) wanting stunning photo review displays

Not for

Stores on a tight budget (no free plan) or needing Q&A functionality

Our Verdict

Loox wins on value; Yotpo only if you need loyalty and SMS bundled with reviews.

Choose Yotpo if:

You're a $50K+/mo brand wanting reviews + UGC + loyalty + SMS in one platform

Choose Loox if:

You want stunning photo review galleries + referrals starting at just $9/mo

View Yotpo on Shopify App Store → View Loox on Shopify App Store →

Frequently Asked Questions

Which is better for Shopify: Yotpo or Loox?

Loox wins on value; Yotpo only if you need loyalty and SMS bundled with reviews. Choose Yotpo when: You're a $50K+/mo brand wanting reviews + UGC + loyalty + SMS in one platform. Choose Loox when: You want stunning photo review galleries + referrals starting at just $9/mo.

Is Yotpo free?

Yes, Yotpo has a free plan: 50 monthly orders, basic review requests.

Is Loox free?

No, Loox does not have a free plan. Paid plans start at $9/mo.

How much does Yotpo cost?

Yotpo paid plans start at $79/mo (Flat monthly + per-order for high volume).

How much does Loox cost?

Loox paid plans start at $9/mo (Per monthly orders).

What is the main difference between Yotpo and Loox?

Yotpo vs Loox: Loox delivers beautiful photo reviews at a fraction of Yotpo's price. Yotpo's enterprise suite makes sense only when you also need loyalty and SMS marketing.

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