Reviews & UGC

Yotpo vs Loox

Yotpo vs Loox: Loox delivers beautiful photo reviews at a fraction of Yotpo's price. Yotpo's enterprise suite makes sense only when you also need loyalty and SMS marketing.

⭐ Yotpo: 4.3/5 (7,156 reviews)
⭐ Loox: 4.9/5 (21,836 reviews)
Pick Yotpo when:

You're a $50K+/mo brand wanting reviews + UGC + loyalty + SMS in one platform

"Established brands ($50K+/mo) wanting reviews + loyalty + UGC in one platform"
Pick Loox when:

You want stunning photo review galleries + referrals starting at just $9/mo

"Visually-driven stores (fashion, beauty, D2C) wanting stunning photo review displays"

Pricing Comparison

Yotpo Free plan
Flat monthly + per-order for high volume
Free
Basic reviews only
Free
Up to 50 orders/mo
Starter
Reviews + UGC
$79
/mo
Pro
Reviews + UGC + loyalty
$199
/mo
Premium
Full suite + dedicated CSM
Custom
Custom
Loox
Per monthly orders
Beginner
Photo reviews, basic widget
$9
/mo, 100 orders
Scale
+ Referrals, video reviews
$34
/mo, 300 orders
Unlimited
Unlimited orders
$299
/mo

Feature Comparison

Feature Yotpo Loox
Review collection
Photo/video reviews
Google Shopping stars Scale+
Q&A module
Loyalty program Pro+
Referral program Pro+ Scale+
On-site widgets Advanced Beautiful
Review import
Free plan

Pros & Cons

Yotpo

All-in-one: reviews + UGC + loyalty + SMS bundled
Best review widget design in the market
Google Shopping syndication for stars
Strong brand trust factor
Excellent for high-AOV brands
Expensive at $79/mo entry vs $15/mo Judge.me
Loyalty features only on $199+ plans
Overkill for small stores under $30K/mo
Onboarding complexity

Loox

Best-looking photo review widgets
Referral program built-in (Scale+)
Very affordable entry at $9/mo
Social proof popup (nudge widget)
No free plan
Order limits mean costs scale with growth
Less feature depth than Yotpo or Stamped

Who Should Use Each?

Yotpo
Best for

Established brands ($50K+/mo) wanting reviews + loyalty + UGC in one platform

Not for

Small stores that just need reviews — Judge.me delivers 90% at 1/5th the price

Loox
Best for

Visually-driven stores (fashion, beauty, D2C) wanting stunning photo review displays

Not for

Stores on a tight budget (no free plan) or needing Q&A functionality

Our Verdict

Loox wins on value; Yotpo only if you need loyalty and SMS bundled with reviews.

Choose Yotpo if:

You're a $50K+/mo brand wanting reviews + UGC + loyalty + SMS in one platform

Choose Loox if:

You want stunning photo review galleries + referrals starting at just $9/mo

View Yotpo on Shopify App Store → View Loox on Shopify App Store →

Frequently Asked Questions

Which is better for Shopify: Yotpo or Loox?

Loox wins on value; Yotpo only if you need loyalty and SMS bundled with reviews. Choose Yotpo when: You're a $50K+/mo brand wanting reviews + UGC + loyalty + SMS in one platform. Choose Loox when: You want stunning photo review galleries + referrals starting at just $9/mo.

Is Yotpo free?

Yes, Yotpo has a free plan: 50 monthly orders, basic review requests.

Is Loox free?

No, Loox does not have a free plan. Paid plans start at $9/mo.

How much does Yotpo cost?

Yotpo paid plans start at $79/mo (Flat monthly + per-order for high volume).

How much does Loox cost?

Loox paid plans start at $9/mo (Per monthly orders).

What is the main difference between Yotpo and Loox?

Yotpo vs Loox: Loox delivers beautiful photo reviews at a fraction of Yotpo's price. Yotpo's enterprise suite makes sense only when you also need loyalty and SMS marketing.

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