Yotpo Pricing Plans & Costs (2026)
Yotpo is free to start. Here's a complete breakdown of every plan, what you actually get, and how it compares to alternatives.
Yotpo Pricing Plans
What You Get with Yotpo
Strengths
Limitations
Yotpo Price vs Competitors
| App | Free | Starts At |
|---|---|---|
| Yotpo (this app) | ✓ | Free |
| Loox | — | $9/mo |
| Judge.me | ✓ | Free |
| Omnisend | ✓ | Free |
| Okendo | — | $19/mo |
Is Yotpo Worth the Price?
Buy Yotpo if: Established brands ($50K+/mo) wanting reviews + loyalty + UGC in one platform.
Look elsewhere if: Small stores that just need reviews — Judge.me delivers 90% at 1/5th the price.
Budget pick: Loox starts at $9/mo — visually-driven stores (fashion, beauty, d2c) wanting stunning photo review displays.
Pricing FAQ
How much does Yotpo cost per month?
Yotpo starts free (50 monthly orders, basic review requests). Paid plans start at $79/mo.
Does Yotpo have a free plan?
Yes — Yotpo offers a free plan: 50 monthly orders, basic review requests.
Is Yotpo worth the price?
Yotpo is best for: Established brands ($50K+/mo) wanting reviews + loyalty + UGC in one platform. For that use case, it's strong value. However, Small stores that just need reviews — Judge.me delivers 90% at 1/5th the price.
What is the cheapest reviews & ugc app for Shopify?
Judge.me is the most affordable option, with a free plan. Any Shopify store that wants the most reviews at lowest cost.