Best Shopify Email Marketing Apps 2026
Email marketing drives more revenue per dollar than any other channel for Shopify stores. Choosing the right platform determines whether you're leaving money on the table or maximizing every customer relationship.
Quick Comparison
| App | Free Plan | Starting Price | Our Score |
|---|---|---|---|
| #1 Klaviyo | ✓ | Free | 9.2/10 |
| #2 Omnisend | ✓ | Free | 8.7/10 |
| #3 Drip | — | $39/mo | 8/10 |
| #4 Privy | ✓ | Free | 7.2/10 |
| #5 Mailchimp | ✓ | Free | 6.5/10 |
Detailed Rankings
Klaviyo
Email & SMS marketing for high-growth ecommerce
Best overall — deepest Shopify integration, predictive CLV scoring, and the largest template library in the category.
Stores doing $10K+/mo that rely on email as a primary revenue channel
Omnisend
Email, SMS & push notifications in one platform
Best value — email + SMS + push notifications in one platform, cheaper than Klaviyo at same contact count.
Stores wanting email + SMS + push at lower cost than Klaviyo
Drip
Ecommerce email and SMS automation — all features, no gating
Best for stores tired of feature gating — all automation, segmentation, and A/B testing on every plan.
Established stores ($50K–500K/mo) wanting full automation features without per-feature pricing tiers
Privy
Popups, email marketing, and list building for Shopify
Best for list building — unmatched popup and exit-intent tools to grow your email list fast.
Stores focused on growing their email list fast with popups, spin-to-win, and exit-intent offers
Mailchimp
All-in-one marketing platform for growing businesses
Best for beginners or stores with existing Mailchimp lists — weakest Shopify-native integration of the group.
Absolute beginners or stores with non-Shopify audiences who want a free start
How We Ranked These Apps
Rankings are based on: App Store rating & review volume (30%), pricing value (20%), feature depth (20%), Shopify-native integration quality (15%), and community/support quality (15%). We update rankings regularly as apps release new features and pricing changes.
Frequently Asked Questions
What is the best email marketing app for Shopify?
Klaviyo is the best overall email marketing app for Shopify, thanks to its native Shopify data sync, predictive CLV scoring, and advanced flow automation. Omnisend is the best value option, adding SMS and push notifications at a lower price.
Is Klaviyo free for Shopify?
Yes, Klaviyo has a free plan for up to 500 contacts and 500 emails/month. Paid plans start at $20/mo for 1,001–1,500 contacts.
Should I use Klaviyo or Mailchimp for Shopify?
Klaviyo for any serious Shopify store. Mailchimp's Shopify integration is significantly weaker — it has known sync issues and less ecommerce-specific automation. Mailchimp only makes sense if you already have a large list there.
What is the best free email app for Shopify?
Klaviyo and Omnisend both offer the best free plans. Klaviyo's free plan covers 500 contacts and 500 emails/mo; Omnisend's free plan covers 500 emails/mo with unlimited contacts.